An Annual Pass Welcome Kit That Kicks Off the Excitement
Role: Senior Art Director
Programs: InDesign, Photoshop, Illustrator
Universal Orlando came to us looking for a refreshed way to get their Annual Pass members excited for their new or renewed membership and update and remind them of all that the theme park has to offer.
I worked with a creative director and copywriter to design custom dimensional mailers that would serve as welcome kits that would include a Passholder's Manual and letter detailing all of the new and notable experiences and attractions awaiting members at the park.
Below are the comps for the package I helped create. I designed and built the digital mockups for the mailer, booklet, letter, and visa-inspired illustrations.
The dimensional mailer was designed to look like a luggage or trunk, embellished with travel-inspired stickers that all nod to Universal Orlando's attractions.
Inside the mailer, members first see the Passholder's Manual. Our team decided to create a passport-like booklet to stay on theme with the concept of traveling to Universal Orlando and getting in on all the fun.
The final piece I designed for the welcome kit was a personalized letter. The use of the visa stamp-inspired illustrations tied this piece into the overall theme, and messaging ensured that members stayed up-to-date on the latest things to look forward to on their next visit.
Annual Pass Renewal
Role: Senior Art Director
Programs: InDesign, Photoshop, Illustrator
Keeping in line with the campaign creative we made for the Annual Pass Welcome Kits, I also created Renewal self-mailers that would remind and engage existing consumers to renew their memberships. Below is the creative our team provided for Premier Pass members.
