Personal Loans: Home Improvement Social
Role: Senior Art Director
Programs: Photoshop, After Effects
SoFi is a personal finance company that provides products such as student loan refinancing, mortgages, investing, and personal loans. Home improvement is a popular use case for personal loan applications, especially for SoFi, and we were tasked with pushing this idea in a social space.
For the following project, I worked on art direction, image sourcing, and editing. I aimed at creating a design that would feel exciting, inspiring, and true to the existing SoFi look and feel; taking things such as the color palette, the materials, and textures into consideration.
These concepts were intially presented as static images and later developed to animate in order to create a more compelling story.
SoFi Money: Get Your Money Right
Role: Senior Art Director
Programs: Photoshop, InDesign
One of SoFi's latest products, SoFi Money, is a debit card that acts as a personal checking and savings account. Below is a direct mail package I worked on that aimed at informing existing SoFi members of the SoFi Money launch.
