Life in Balance: Appealing to the Consumer's Aspirations
Role: Art Director
Programs: Photoshop, Illustrator
Nature's Bounty is a manufacturer of vitamins and nutritional supplements. They came to us looking to update their image with a campaign that could reach a wider net of prospects. I developed new creative that would aid in speaking to the aspirational side of the target consumer (i.e. being healthier, using organic supplements).
