Designing 'North Star' Templates That Have the Power to Re-Engage Interest
Role: Senior Art Director
Programs: Photoshop
Groupon is an e-commerce marketplace that offers a variety of products, local goods, and services to its consumers. They approached our team with a need to revamp and reorganize their email communications.
The purpose of a North Star template is to show how newly developed email capabilities can translate into Groupon's communications while still presenting feasible recommendations that can be immediately implemented. The following comps demonstrate how their content can best be utilized for both local goods & services deals and product deals.
